100% Wi-Fi-capable fleet visibility
Every Samsung device with a Wi-Fi radio is observable from the moment it powers on — with or without SmartThings setup. Doubles effective fleet coverage against the ~50% industry-average connection rate.
For Samsung Next
A Wi-Fi observation layer for the Samsung ecosystem.
Every Samsung device that ships a Wi-Fi radio becomes a node on a global observation network — visible whether the customer ever connects it to SmartThings or not. Doubling the addressable fleet, closing the SmartTag distance ceiling, and beating Apple Find My on the one metric Samsung can actually win.
01 · Thesis
One firmware payload. Every Samsung radio. A network Apple structurally cannot match.
Troverlo runs a connectionless, firmware-only payload on Wi-Fi radios Samsung already ships — Galaxy phones and Books, Bespoke appliances, Neo QLED and The Frame, Galaxy Watch and Buds, SmartThings hubs, Harman head units in the car. Beacon and scan only. Same power class as BLE. No data connection. No association. No handshake. No new BOM. No consumer setup.
Every device becomes both an observation point and an observable asset — from the moment it powers on, whether the customer ever links it to SmartThings or not. Combined with our strategic partnership with HERE Technologies and the wider Troverlo partner ecosystem, the result is an observation network Apple cannot out-density outside its home market.
02 · The connection gap Samsung already knows about
~50%
of smart appliances sold industry-wide never connect to Wi-Fi after installation.
Half the fleet is invisible today. Troverlo makes it 100%.
LG has publicly acknowledged that less than half of its smart appliances stay connected after installation. Whirlpool says "more than half" but has declined to specify. In Samsung's best market — Korea — 76% of Wi-Fi-enabled Samsung appliances released after 2017 are on SmartThings. Globally, Samsung has not published the number, which is itself telling.
A connectionless Wi-Fi payload does not depend on the customer completing setup, entering credentials, keeping the app installed, or updating Wi-Fi after a router change. Every Wi-Fi-capable Samsung device is visible on the observation network from the moment it powers on. Doubled effective fleet coverage. No consumer action required.
33M
Samsung appliances on SmartThings (Dec 2025)
410M+
SmartThings users worldwide (Jul 2025)
100%
of Samsung Wi-Fi products, since 2024
2×
effective fleet visibility with Troverlo
03 · The network effect
Every Troverlo partner grows the network. The Samsung ecosystem joins as a peer node.
The observation layer is not just HERE. Every Troverlo partner and customer contributes observations back into the same fabric — enterprise endpoint fleets, industrial silicon modules, government IT deployments, defense mission assets, and OEM integrations under active development across power tools, connected fitness, e-bikes, and pro audio. Samsung's home appliances, mobile, wearable, TV, and automotive fleets would each participate the same way.
Troverlo
Global Observation Network
HERE TechnologiesBillions of Wi-Fi scans / week
Enterprise endpointsPC + device fleets
Government ITFederal + defense fleets
Industrial siliconWi-Fi SoC modules
Defense platformsMission asset fleets
Samsung ecosystemAppliances, Galaxy phones + tablets, wearables, TVs, Harman
Samsung joining does not just extend the network to their fleet — every Samsung Wi-Fi radio both contributes observations and is observed by every other partner endpoint, in every environment those endpoints operate. This is a genuine two-sided ecosystem: value grows non-linearly with each new participant, and Samsung's home-appliance, mobile, wearable, TV, and automotive fleets each amplify the network for every other participant while gaining the benefit of everyone else's presence.
04 · The distance ceiling this removes
SmartTag lives inside the Bluetooth ceiling.
Galaxy SmartTag and SmartTag2 depend on Bluetooth Low Energy and on another Galaxy phone being nearby — with SmartThings Find on, Bluetooth on, and location services set to "Always allow." That is the same 300-foot dependency every BLE tracker platform lives under.
Apple wins Find My globally because there are roughly a billion iPhones with Find My on. Samsung cannot out-density Apple in the US. But Samsung plus Troverlo does not have to — Wi-Fi observation, backed by HERE and the wider partner ecosystem, is the technical leap that changes the math outside the US, where the Galaxy fleet is already dominant.
Today · BLE only
300 ft
Requires another Galaxy phone with SmartThings Find on, nearby.
With Troverlo · Wi-Fi observation
Global
HERE, partner endpoints, and every Samsung Wi-Fi radio — connected or not.
05 · What Troverlo delivers to the ecosystem
01
02
03
04
05
Five benefits, one firmware payload.
Telemetry
Continuous device state, presence, and location off every product line — Galaxy, appliance, TV, wearable, automotive — without an active app session or a paired phone. Feeds SmartThings directly.
Connectionless location
Assets are seen and located without associating to any network, without a SIM, and without a paired phone. Works when the target is off, off-network, unpaired, or in a market where the Galaxy app population is thin.
Low power
Beacon and scan only. No Wi-Fi data connection, no association, no handshake. Same power budget as BLE, orders of magnitude below anything carrying a Wi-Fi data session.
Zero new infrastructure
Runs on the Wi-Fi radios Samsung already ships, backed by the global observation network Troverlo already operates. No gateways, no hubs, no SDK on the consumer phone.
06 · Three paths in, all pursuable in parallel
Path 01
SmartTag3 as a Wi-Fi observation product
Replace or complement the BLE radio with a Troverlo Wi-Fi observation payload. Ships with the HERE global network and partner ecosystem from day one. Leapfrogs AirTag on global density immediately — without adding a subscription, a SIM, or a new app requirement.
Path 02
Firmware payload across the Samsung ecosystem
Bespoke appliances, SmartThings hubs, Galaxy Book, Galaxy Watch, The Frame, Neo QLED — every Samsung product becomes an observation point for every other Samsung product, and visible on the network from power-on. SmartThings Find becomes the category leader, not the category follower.
Path 03
Harman automotive
Harman head units contribute moving Wi-Fi observations to the same network HERE contributes to — scaling with new-car sales, across every automaker Harman ships into. A first-of-its-kind moving observation fabric.
07 · Why Samsung, specifically
Samsung is the only company on our list where the chip-level path is a same-company conversation.
Samsung LSI designs the connectivity SoCs. Samsung Foundry manufactures them. Samsung Electronics ships them across mobile, appliance, TV, and Harman automotive. That collapses the OEM-vs-silicon-vendor dance every other prospect has to run — and it is the reason Samsung is uniquely positioned to make Wi-Fi observation a platform-wide feature, not a per-product integration.
The pitch, in one line: every Samsung Wi-Fi radio, one firmware payload, one global observation network. Beat Find My where Apple cannot follow, and see the half of your fleet that has never been connected.
08 · The ask
30 minutes.
A walk-through of the ecosystem argument, the Troverlo technical brief, and a reference architecture. Introductions to Samsung Research America, SmartThings, Harman, or Samsung Electronics MX connectivity — wherever it should land — welcome.
Patented technology
Granted EP + 8 US · 18 International · 42+ Pending